The Business Romantic in Spain
Keynote at the BBVA Ideagoras conference in Madrid and extensive media coverage, including a feature interview in leading daily El Mundo
Tim Leberecht was invited to give a keynote at the annual BBVA Ideagoras conference, hosted at the BBVA Innovation Center in Madrid and organized and curated by Ideagoras, the prolific Madrid-based marketing boutique firm specialized in social media marketing for healthcare brands (and other B2B sectors). The theme of the one-day conference was “Designing Romantic Brands in the Big Data Age” and besides Tim featured Anne Seubert, a Diabetes patient and community marketing expert, as well as Elisa Martín Garijo, the CTO of IBM in Spain, who presented the cognitive computing powers of IBM Watson.
Watch Tim’s keynote
Watch the panel discussion
Watch Tim’s interview with BBVA:
View all videos from the event here.
Before and after the conference, the Spanish media covered Tim and his book THE BUSINESS ROMANTIC extensively. Here are some highlights:
El Mundo (leading Spanish daily)
PM Farma (leading pharma industry trade)
PR Noticias (marketing trade)
Puro Marketing (marketing trade)