Romantics, Our Time Is Now!
Watch Tim Leberecht's talk at TEDx Istanbul
Tim Leberecht, author of the book The Business Romantic and chief marketing officer of global design firm NBBJ, worries that big data, algorithms, and self-tracking technologies are engineering the romance out of our lives. He argues that we can find and create more meaning, and even magic, by designing experiences that connect us with something greater than ourselves. He contends that we all long for moments that are powerful precisely because they are inexplicable, such as acts of collective generosity, random digressions, and exuberant passions, and even the beauty of losing control. Illustrated through examples that include hermits and secret societies, talking to strangers, and “Thick Days,” Leberecht presents “Rules of Enchantment” that will help you design more delightful experiences as professionals and consumers—and ultimately lead more romantic lives.