Robots & Romance: Opposites Attract

Tim held a keynote at the Global Marketing Conference of leading industrial robots manufacturer KUKA.

KUKA, one of the world’s leading manufacturers of industrial robots, known for its brand claim of “Orange Intelligence” and various appearances in Hollywood movies and other pop cultural events (i.e. the Paralympics), invited Tim to deliver a keynote to the company’s global marketing team at its headquarters in Augsburg, Germany. Tim spoke about the concept of vulnerability and how it relates to robots, how we can form emotional attachments to machines, and whether there is such thing as “human-centered automation.”