ADC Congress, April 24, 2018
Is There Any Romance Left in Advertising?
Tim spoke at the Art Directors Club Congress in Hamburg, Germany
From April 16-29, the annual Art Directors Club (ADC) Festival gathered leading German-speaking art directors, designers, marketing executives, and agency heads to explore “Visions of Tomorrow” – key trends and innovations affecting the ever-changing field of advertising. The time for new visions is ripe: With AI and automation disrupting existing paradigms and business models – and increasingly also invading the hitherto “safe” terrain of creative work – the industry is forced to do a lot of soul-searching these days, and Tim’s keynote on the need for a new romanticism may have comforted and disturbed the audience at the same time.
