How Will the Role of Communicators Change in An Age of AI?
Tim was invited to speak at the Global Communications Council of global insurance group Generali in Rome.
On July 5, Tim gave the closing 45-minute keynote at the Global Communications Council of global insurance group Generali, speaking about the changing role and responsibility of external and internal communicators in an age of AI and algorithmic manipulation. Tim started by giving an overview of the state of the art of AI. In the face of fake news, social divisiveness, and great career volatility, he then stressed the importance of using the art of effective communications to foster empathy and compassion, create emotional intimacy, and tell compelling stories that provide a sense of identity and belonging.
Generali’s Global Communications Council meeting convenes the firm’s top communicators across various markets worldwide and is held once a year in changing locations. This year’s event took place at the Palazzao Bonaparte in Rome.